Quick Tip From The 7 Figure Back Office Copywriter
We critique a fair amount of marketing copy each month and there is a mistake we almost always have to correct…
This mistake stops readers from viewing your marketing copy just at the moment when you want them to read more.
And that’s not good, is it?
I think we all know that copy needs a headline and we all do that, but what most people don’t realise is the importance of a bold promise statement which tells the reader what they will get from reading more.
Your bold promise statement must lay out for your reader the main benefits from reading more on your page. If you miss that out, people will lose interest.
Go and check your marketing copy and see if you have included a bold promise after the heading.
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