Do You Forget To Include This In Your Marketing Copy?

by | Uncategorized

Quick Tip From The 7 Figure Back Office Copywriter 

We critique a fair amount of marketing copy each month and there is a mistake we almost always have to correct…

This mistake stops readers from viewing your marketing copy just at the moment when you want them to read more.

And that’s not good, is it?

I think we all know that copy needs a headline and we all do that, but what most people don’t realise is the importance of a bold promise statement which tells the reader what they will get from reading more.

Your bold promise statement must lay out for your reader the main benefits from reading more on your page. If you miss that out, people will lose interest.

Go and check your marketing copy and see if you have included a bold promise after the heading.

To receive more tips like this directly into your in box each fornight enter your details in the boxes on the right and get access to our free Video Training Series too.

About Jo Fellowes

With 25 years in business management, team development & digital marketing, Jo Fellowes understands what personality brands in personal development, health and well-being require to be successful.

Discover what’s stopping you from scaling to 7-Figures

Take the Scale-Up Assessment and
get started today